In contrast, Mario is the only big movie coming to theaters this April. That spot likely cost it significant money at the box office. It opened one week after Endgame and two weeks before Aladdin. It’s pretty common for animated movies to make over $500M whereas I can’t think of any major live-action family oriented movies that made more than $500M.Ĭompetition: DP came out in the middle of a very stacked month at the beginning of a stacked summer. Medium: Animation and family oriented live action play out a lot differently. Whereas WB/Legendary just doesn’t go anywhere near the extent marketing wise that Universal/Illumination does and has a lot of bombs and movies that don’t perform insanely well. Illumination’s track record: They’re marketing masters and 8/12 of their movies have made over $500M with two of those crossing $1B and four of them crossing $900M. DP in contrast based its city and human characters off one single relatively recent Pokémon game instead of the most popular locations and humans across the whole overall franchise. While I do think some of the predictions have been insanely high, those comparing this to Detective Pikachu are failing to realize there’s a lot of key differences between the two movies.ĭirect similarities to the existing overall IP: The Mario movie characters all already exist in several games across the whole franchise and the film will mainly take place in the Mushroom Kingdom (the primary setting of most Mario games).
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